Digital Campaign & Programmatic Manager

Hicham
Laaouina

Paris, France

Digital media specialist focused on account and campaign management — programmatic, SEA & SMA — from activation to ROI optimization. A 360° approach to digital media, driving performance and advertiser growth.

+4M€Annual Budget
+15Active Accounts
2017Freelancer since
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Hicham Laaouina
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About

Profile & Skills

Digital freelancer since 2017, I've developed cross-functional expertise covering programmatic, SEA and SMA. Today at Criteo, I manage accounts and campaigns for France's leading holdcos — Publicis, Havas, WPP, Dentsu, OMG.

Comfortable across the full digital media mix — from programmatic buying (Criteo DSP, DV360) to paid search and social (Google Ads, Meta) — I bring a 360° vision focused on performance, ROI and business growth.

Programmatic & DSP
Criteo DSPDV360 RTB · Bid ManagementRetargeting Display · VOLVideo Advertising
Campaign & Account
Account ManagementMedia Planning AdOpsQBR & ReportingUpsell / Cross-sell
Analytics & Measurement
GA4Adobe Analytics GTMExcel AvancéBiron · Fastmag
Paid & CRM
SEA / Google AdsPaid Social KlaviyoAffiliation CPASEO · SMO
KPIs
ROAS · CPA · CPMViewability IncrémentalitéCTR · ROI
Career

Experience

Jan 2025 — Present
Account Campaign Manager — Programmatic & Display
Criteo
  • Managing display, retargeting, video & prospecting campaigns on Criteo DSP for top holdcos (Dentsu, WPP, Publicis, Havas, OMG)
  • Managing +4M€ in annual budgets · direct ownership on ROAS, CPA, CPM, Viewability & Incrementality
  • Simultaneously managing 15+ active accounts — performance tracking, prioritization and escalation management
  • Budget upsell on key accounts through bid management recommendations & audience segmentation
  • Building and presenting data-driven QBRs & business reviews to agencies & advertisers
  • Active monitoring: cookieless transition, first-party data & new attribution solutions
May — Dec 2024
E-Commerce & Digital Manager
Kujten Luxury Cashmeres
  • Managing the e-commerce website (WShop CMS) across a +8M€ annual revenue scope
  • Coordination of paid media campaigns (SEA, SMA) with partner agencies
  • Weekly reporting to management: KPI analysis & budget recommendations
  • Catalog & e-merchandising management · CRM via Klaviyo · reporting via GA4, Biron, Fastmag
Apr — Sep 2023
Digital & User Acquisition Assistant
Ottys Marketing
  • Designing and managing acquisition, retargeting & lead-gen campaigns via SEA & Social
  • E-commerce UX optimization · targeted CRM · performance analysis via GA4
Dec 2020 — Feb 2021
E-Commerce & Webmarketing Specialist
USSA 14 Basket
  • Built and launched a Shopify e-commerce website · digital communication strategy & social media management
Projects

Freelance & Digital Projects

E-Commerce · Fashion
+5K€
Independent fashion stores · paid traffic & end-to-end conversion optimization
SEAPaid SocialCRM
Affiliation CPA · Streaming
+35
Leads/day · streaming & app gaming sites — programmatic activation via DV360 (ex-DoubleClick) as publisher & advertiser
DV360CPASEO/SMO
Traffic Management
Multi
Multi-channel media buying for e-commerce clients: SEA, display, paid social, CPA affiliation
DisplayAffiliationTraffic
Domaining
CRM
Flows CRM email pour la génération de ventes de noms de domaines
EmailDomainingLead Gen
Education

Certifications & Education

Master Global
Digital BusinessMaster's Degree
Commerce GrowthCriteo
Google Analytics 4Google
Adobe AnalyticsAdobe
Digital MarketingGoogle
SEO FundamentalsHubSpot
Contact

Let's work
together.

Connect on LinkedIn
Email
contact@hichamlaaouina.com
Téléphone
+33 7 51 15 03 00
Location
Paris, France